10-29 Quiz & How do Media Professionals KNOW the audience?

1. Take quiz on bitmap vs. vector graphics.

2. From your reading on p. 120-130 create a blog entry that answers the question:

How Do media professionals "Know" their audiences?
The era of media globalization poses new questions about the relationship(s) between media professionals and media audiences. Other than ratings or sales figures, or perhaps audience response through email or tv on demand, how do media professionals who produce globally distributed media texts gauge audience interest and response to their media?

You may use the book and the web as a resource.

3.Next time read 131-148 (finish chapter 4) we will discuss and relate back to the ideas presented in PBS's "The merchants of Cool"

$$$Money as Debt$$$ 10-27

10/27
1. Make sure you have turned in your Animation Projects to me
2. watch MONEY AS DEBT by Paul Grignon

producer's notes:

Money created as interest-bearing bank credit is a magic trick, a fraud - now 3 centuries old; one that very few people have seen through despite, or rather because of, its utter simplicity.

It is my intention to make this mysterious debt-money system comprehensible to everyone. It is also my intention to foster sufficient understanding of the problems with this money system that citizens will be motivated to join the monetary reform movement and/or create local alternatives to the global monetary system - a system in which most of the productive people of the world are collectively chained to an ever-increasing and perpetually unpayable debt.

This is a system designed for elite control of the people by those who have given themselves the privilege of creating money. It is also, I believe, a system that is designed for catastrophe. As the movie explains, there can be no sustainable civilization without a sustainable money system

3.Create a short analysis of "Money as Debt" as a blog entry (by 10/29)
4. for 10/29 read 120-130
5. Also Get ready for a short quiz next week on file formats (.ai, .psd, .jpg, .gif) bitmaps vs. vectors, and photoshop vs. illustrator (10-29)

10-22 Animation Studio

1. Continue work on animated .gifs
2. upload one of the frames as a still to your blog with an new blog entry thoroughly explaining and describing of your choice of imagery and animation.
3. Hand in the actual animated .gif to by the end of class to me on my USB drive

4. For next Monday the 27th Have all of Chapter 3 finished
5. Get ready for a short quiz next week on file formats (.ai, .psd, .jpg, .gif) bitmaps vs. vectors, and photoshop vs. illustrator (10-29)

CONGLOMERATION ANIMATION 10-20

1. intro to animation window in photoshop ( watch video tutorial )
2. review of layers
3. class example of animation using FRAMES and LAYERs
4. explanation of Motion Tweening
5.Review of .gif vs .jpg (vs vetors)

READING P88-100 DUE 10-22

ASSIGNMENT DUE WED. 10-22 (YOU WILL HAVE STUDIO TIME TODAY AND WED. TO WORK ON THIS PROJECT)
Create a Media Conglomeration Animation
create an animated .gif that visually represents The ownership and control of the mainstream media.

You can use an example of a media conglomerate from the first 3 chapters of the book such as (News Corp, Viacom, time warner, General Electric, etc.)

Using logos, imagery, and movement try to simply show how increasingly powerful the role of media conglomerates are in the global media industry.

start with a new photoshop doc @ 72dpi, 800 x 600

10-15 Illustrator Studio

1. Finish your magazine layout redo/parody in Illustrator to the best of your ability (ill be available in class to assist you)

2. Save your Illustrator project as a .jpg using "save for web" out of Illustrator

3. Post your final image (large format on blogspot) along with the original image you worked from, with a short blog entry about the project.

4. Have a good Mid-Semester Break

10-13 BITMAP VS. VECTOR GRAPHICS

1. examine the difference between pixel based and vector based graphics.

2. look at illustrator basic vector shapes, type tool, fill, stroke, group arrange and Place functions

3. Look at BLO Billboard liberation Front

4. Vector Magazine Cover / Advert re-do or Parody in Adobe Illustrator (example magazine cover)

5. For 10-15 Read p. 87 - 94 and Have Basic Layout Done

10-8-2008 FINISHING CHAPTER 2

1. "BLOG QUIZ" ON MEDIA GLOBALIZATION

create an in-class blog entry with the following:

a. Chapter 2 describes six key aspects of media globalization. Using your own words and examples from the mass media elaborate and and explain how 3 of these 6 main features effect us on a global level.

b. Follow your argument by explaining some of the concerns and worries relating to media globalization as described in the book. Elaborate on whether or not you believe this type of criticism to be valid.

c. Illustrate your entry with a .jpg

2. STUDIO TUTORIAL- BITMAP VS. VECTOR GRAPHICS, CONVERTING BITMAPS TO VECTORS IN FLASH

10-06 Media Globalization and Resistance

1. Discuss aspects of Media globalization

2. Examine Resistance from activist/artist groups (the yes men, retag, re-code.com)

for Wed. 10-08 have p.68 - 86 read

Reading for 10-6

Read from p.49 (theories of globalization) up to p.68 Globalization and media audiences